A Scotland visitor platform that bundles activity booking, equipment rental and accommodation into one trip — with a live pricing aggregator benchmarking the market, built on primary research.
Scotland punches far above its size as an adventure and heritage destination — Highland landscapes, 790-plus islands, five whisky regions, and world-class kayaking, hillwalking and mountain biking. Yet a visitor planning an active trip has to price and book activities, gear and beds across a dozen fragmented operators. High Road Adventures collapses that into one platform, with a natural three-way bundle: travellers who book an activity also need equipment and a place to stay nearby.
Unlike the other products in the portfolio, this one starts from evidence. The build sits on a completed research brief, a sortable offerings catalogue and a pricing database — the raw material a booking-and-comparison engine needs. A working "live pricing aggregator" prototype already demonstrates the enquiry-and-comparison front end.
This is the earliest-stage asset in the portfolio, and priced accordingly — but it is de-risked by real market research rather than a hunch. The aggregator model is proven in adjacent categories (flights, hotels, experiences); the opportunity is a focused, high-intent vertical with a bundle no incumbent cleanly owns. It suits an investor who wants to shape direction early, with the groundwork already laid.
An activity-rental-stay booking platform for a single, high-intent region.
A benchmarking aggregator that monetises via lead-gen to operators.
The three-way bundle as a differentiated booking experience.
The research catalogue as a standalone data asset for operators.